The rise of digital nomadism in Latin America has turned cities like Medellín into tourist hotspots, but this growth often leads to gentrification, displacing local residents, and eroding cultural identities. While tourism boosts economies, it frequently fails to benefit disadvantaged communities. This article examines the urgent need for policies that ensure equitable distribution of tourism's financial gains, emphasizing the importance of preserving local culture and community well-being in the face of rapid change.